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First-party technical cookies and browser storage (localStorage and sessionStorage) essential to provide the service: logged-in session, basket, checkout data, language and the record of consent. Exempt from consent (Art. 122(1) Italian Privacy Code).

Technical details
Provider
first party (pippi.store)
Cookies
pippi_sessione, pippi_entrato (30 days or until you log out)
Browser storage
pippi_carrello, pippi_cassa, pippi_consenso (up to 12 months), pippi_lingua, pippi_amico, acquisto:*, visto:*
Legal basis
Art. 122(1) Italian Privacy Code, without consent

Statistics

Analytics cookies from Google Analytics 4, with a pseudonymous browser identifier, and the shop's visit log. Google Consent Mode v2 signals follow the choice.

Visits, page views, duration and source: in aggregate form in Google Analytics, visit by visit in the shop's visit log, with the order number if you buy.

Events view_item, add_to_cart, view_cart, begin_checkout, add_shipping_info, add_payment_info, purchase.

Use of statistics to improve pages, product pages and checkout.

Google Analytics 4 and the visit log only start with all these purposes on.

Technical details
Provider
Google Ireland Limited
Service
Google Analytics 4 (G-J4TL3D00G9)
Cookies
_ga, _ga_J4TL3D00G9 (up to 2 years)
Browser storage
pippi_provenienza (current visit), pippi_prima_visita (30 days), pippi_visita (current visit)
Visit log
first party, on the shop's server: pages viewed, source, approximate city from the network, device type and browser, purchase steps; 90 days, without IP address
Consent Mode v2
analytics_storage=granted; ad_storage=denied; ad_user_data=denied; ad_personalization=denied
Transfer outside the EU
United States (Data Privacy Framework)
Legal basis
consent (Art. 6(1)(a) GDPR and Art. 122 Italian Privacy Code)

Marketing

Profiling cookies from Meta Pixel and server-side sending through the Conversions API.

Conversions of the ads on Facebook and Instagram, PageView, ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, Purchase events.

Ads on Facebook and Instagram chosen based on the pages visited and the products viewed.

Meta links visits to the Facebook or Instagram profile, also with hashed email and phone, to decide who sees the ads.

The ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, Purchase events are also sent to Meta from the server (Conversions API), with IP address, user agent and Meta cookies, and the purchase also with hashed email, phone, city, postcode and country.

Meta Pixel and the Conversions API only start with all these purposes on.

Technical details
Provider
Meta Platforms Ireland Limited, joint controller for collecting and sending the data (Art. 26 GDPR)
Service
Meta Pixel (616740966099911)
Cookies
_fbp (90 days), _fbc (90 days, only when arriving from an ad)
Browser storage
lastExternalReferrer, lastExternalReferrerTime (90 days), pippi_provenienza (current visit), pippi_prima_visita (30 days)
Conversions API
ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, Purchase events with IP address, user agent, _fbp and _fbc; Purchase also with SHA-256 hash of email, phone, city, postcode and country
Transfer outside the EU
United States (Data Privacy Framework)
Legal basis
consent (Art. 6(1)(a) GDPR and Art. 122 Italian Privacy Code)

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